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Wrong clicks.
Broad keywords and missing negatives pay for clicks from job seekers, DIYers and people in the wrong city.
Paying for the wrong peopleSearch campaigns built around what your buyers actually type, landing pages built for each campaign, and tracking on every call and form, so every dollar you spend is tied to a lead. Flat monthly fee, never a percentage of your spend. Direct with me.
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Broad keywords and missing negatives pay for clicks from job seekers, DIYers and people in the wrong city.
Paying for the wrong peopleAds that send every search to your homepage instead of a page built for it. Visitors bounce, and Google charges you anyway.
Clicks without callsWithout call and form tracking, Google's bidding optimizes for clicks, not customers, and you can't see what works.
Smart bidding needs real dataReal cost-per-click and search-volume data, so budget goes to people ready to buy, not browse.
Clean structure and a growing negative-keyword list that blocks jobs, DIY and wrong-area searches.
Responsive search ads, sitelinks, callouts and call assets, tested and refreshed every month.
Pages built for each search theme, so the visitor finds exactly what they searched for and calls.
Conversion tracking and call reporting set up properly, so Google optimizes for leads, not clicks.
Search terms, bids and budget pacing reviewed every week, with a plain-English monthly report.
A free review of your account, or a launch plan with real keyword costs if you are new to Google Ads.
FreeTracking, campaigns, ads and landing pages built and checked before a dollar is spent.
Weeks 1–2Search-term reviews, negatives and bid adjustments while Google learns from real conversions.
Weeks 3–6Budget moves to the campaigns that book calls; everything else is cut.
Every monthYour ad shows up for the exact search, the visitor taps call, and the lead lands in your report with the keyword that produced it.
Illustrative demo. Real results depend on your market, budget and offer.
Implant, Invisalign and cosmetic practices, with HIPAA-safe tracking.
Dental practices Google Ads →Replacement and storm-repair contractors who serve many towns.
Roofing contractors Google Ads →Injury, family and defense firms where one case is worth thousands.
Law firms Google Ads →Repair, install and emergency service companies.
HVAC Google Ads →Aesthetic clinics with injectables, laser and body treatments.
Med spas Google Ads →Kitchen, bath and addition remodelers with big-ticket projects.
Home remodeling Google Ads →Listing agents and teams who want seller leads they own.
Real estate agents Google Ads →Advisors and RIAs, with everything drafted for compliance review.
Financial advisors Google Ads →$2,450 a month standalone, or $1,850 a month added to any SEO plan. Ad spend is paid directly to Google on your card; we recommend at least $3,500 a month. You choose a 3- or 6-month first term, then it renews in 6-month terms.
Never. The fee is flat, so I only recommend a bigger budget when the numbers support it.
Ads can bring calls within days of launch. The first four to six weeks are a learning period while we cut wasted searches and Google learns which clicks turn into leads.
You do: the account, the billing and all the data. If we ever part ways, everything stays with you.
Yes. Every campaign gets a page built for it, and the same team runs the ads, so there is no handoff between an ad agency and a web developer.
Get a free Google Ads audit and see exactly where your budget is going.
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