01
Expensive mistakes.
Broad legal keywords attract law students, people wanting free advice and other firms researching you, at premium prices.
Paying for the wrong peopleSome of the most expensive keywords on Google are legal ones. We build tight practice-area campaigns, intake-focused landing pages and call tracking tied to consultations and signed cases, so you pay for clients, not curiosity. Flat monthly fee, never a percentage of spend.
Logos are trademarks of their respective owners. No affiliation or endorsement implied.
Broad legal keywords attract law students, people wanting free advice and other firms researching you, at premium prices.
Paying for the wrong peopleAn injury victim lands on your homepage and has to figure out if you handle their case. Many call the next firm instead.
Clicks without consultationsGoogle sees clicks, not signed cases, so it keeps buying the cheapest traffic instead of the most valuable clients.
Smart bidding needs real dataSeparate campaigns for each practice area and case type, with budgets set by case value.
We block free advice, pro bono, jobs, school and research searches before they cost you.
Pages built for each case type with clear eligibility, trust signals and a fast way to call.
Every intake call recorded and scored, so you see which ads produce real cases and how intake performs.
Consultations and signed cases sent back to Google so bidding learns what a good client looks like.
No outcome guarantees and the disclaimers your state requires, reviewed by your attorneys.
A review of your current account, or a launch plan with real keyword costs if you are new to Google Ads.
FreeTracking, campaigns, ads and a landing page per service, built and checked before a dollar is spent.
Weeks 1–2Search-term reviews, negatives and bid changes while Google learns which clicks become consultations and signed cases.
Weeks 3–6Budget moves to the campaigns that produce consultations and signed cases; everything else is cut.
Every monthYour ad shows up for the exact case type, the client taps call, and the consultation lands in your report with the keyword that produced it.
Illustrative demo. Real results depend on your market, budget and offer.
Choose a 30-minute slot. Before the call we review your current ads, or price out a launch if you have none, so the call is about what to fix first.
Built for firms doing $1M+ a year · $2,450/mo standalone · $1,850/mo with SEO
$2,450 a month standalone, or $1,850 a month added to any SEO plan. Ad spend is paid directly to Google on your card; legal clicks are the most expensive on Google, so we recommend at least $5,000 a month. Personal injury firms in big metros, where clicks can pass $100, usually need $10,000 or more to compete. You choose a 3- or 6-month first term, then it renews in 6-month terms.
We avoid outcome guarantees and add the disclaimers your state requires. Your attorneys approve every ad and landing page before launch.
Yes. Calls and forms are tracked to the keyword, and we send consultations and signed cases back to Google from your intake process or case management system.
Ads can bring calls within days. The first four to six weeks are a learning period while we cut wasted searches and Google learns which clicks become clients.
You do: the account, the billing and all the data. If we ever part ways, everything stays with you.
Get a free law firm Google Ads audit and see where your budget is going.
Get my free audit →