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Wrong clicks.
Broad "roofing" keywords pay for job seekers, shingle shoppers and DIY videos, while replacement searches go to competitors.
Paying for the wrong peopleCampaigns for replacements, repairs and storm damage in the towns you actually serve, landing pages that work on a phone in the driveway, and tracking on every call and inspection. Flat monthly fee, never a percentage of your spend. For roofers doing $1M+.
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Broad "roofing" keywords pay for job seekers, shingle shoppers and DIY videos, while replacement searches go to competitors.
Paying for the wrong peopleLoose location settings show your ads to people outside your service area who will never become a job.
Budget leaking out of areaWithout call and inspection tracking, Google optimizes for clicks, and you never see which ads sold a $15,000 roof.
Smart bidding needs real dataSeparate campaigns for replacement, repair, storm damage and commercial, each with its own budget.
We block jobs, DIY, materials and out-of-area searches before the first click.
Town-level targeting and bid adjustments so budget goes where your crews work.
A page for every campaign with financing, insurance help and a 30-second inspection form.
Every call recorded and tracked to the keyword, with booked jobs sent back to Google so it finds more like them.
When hail hits, budgets shift to storm campaigns within hours, not next month.
A review of your current account, or a launch plan with real keyword costs if you are new to Google Ads.
FreeTracking, campaigns, ads and a landing page per service, built and checked before a dollar is spent.
Weeks 1–2Search-term reviews, negatives and bid changes while Google learns which clicks become booked inspections.
Weeks 3–6Budget moves to the campaigns that produce booked inspections; everything else is cut.
Every monthYour ad shows up for the exact search, the homeowner taps call, and the inspection lands in your report with the keyword that produced it.
Illustrative demo. Real results depend on your market, budget and offer.
Choose a 30-minute slot. Before the call we review your current ads, or price out a launch if you have none, so the call is about what to fix first.
Built for roofers doing $1M+ a year · $2,450/mo standalone · $1,850/mo with SEO
$2,450 a month standalone, or $1,850 a month added to any SEO plan. Ad spend is paid directly to Google on your card; roofing clicks often cost $10 to $50 and a lead $120 to $230, so we recommend at least $4,000 a month, with more during storm season. You choose a 3- or 6-month first term, then it renews in 6-month terms.
Often, yes. Google Local Services Ads (the Google Guaranteed listings) and Search ads work well together. We can set up and manage both so they do not compete.
We prepare storm-damage campaigns and pages in advance, then turn budgets up in the affected towns as soon as a storm hits.
Ads can bring calls within days. The first four to six weeks are a learning period while we cut wasted searches and Google learns which clicks book inspections.
You do: the account, the billing and all the data. If we ever part ways, everything stays with you.
Get a free roofing Google Ads audit and see where your budget is going.
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